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14 December 2016

Green transport project scoops regional accolade

A sustainable transport project to reduce visitor car travel around Cumbria has scooped a top regional award from industry experts.

The ‘See More Cumbria and the Lake District’ initiative won the Sustainable Project of the Year Award at the Chartered Institute of Highways and Transportation (CIHT) North East and Cumbria Awards. The award is given to projects that make a positive contribution to sustainable working and living in the region.

CIHT award judges praised the See More project for helping to secure a 15% reduction in the number of people using cars as their main form of transport while on holiday in Cumbria.

See More aimed to promote sustainable travel and encourage more people to move around Cumbria without their car within four key visitor corridors - Carlisle-Hadrian’s Wall, Keswick-Borrowdale, Oxenholme-Grasmere, and Penrith-Ullswater. The project focused on five main themes: corridor travel planning, transport services, provision of low emission and electric vehicles for hire, cycling and marketing campaigns.

Cumbria County Council and the Lake District National Park secured £1m of funding from the Department for Transport’s Local Sustainable Transport Fund to deliver the project in partnership with Cumbria Tourism.

Councillor Keith Little, Cumbria County Council Cabinet member for Highways and Transport, said: “Promoting sustainable travel and encouraging more visitors to move around the county without their cars is not only good for the environment but also helps reduce congestion on our roads. The See More project has built on the success of the earlier Go Lakes Travel Programme and it’s pleasing to see this work recognised by experts in this field.”

Steve Ratcliffe, Director of Sustainable Development at the Lake District National Park commented: “This award recognises how our partnership working has led to an enhanced experience for international visitors and made a significant difference in encouraging more visitors to travel to and around the Lake District sustainably.”

  • The See More programme funded new or improved bus routes, tours and boat services for visitors. A total of 13,575 passengers were carried on See More-supported services during the summer of 2015 and a number of services are being continued commercially with no further public subsidy.

  • As part of the See More programme, electric Twizys have been made available to hire at service providers in the Penrith-Ullswater and Keswick-Borrowdale visitor corridors. The Twizys were hired 253 times by visitors from February-October 2016, with very positive feedback, and will be available for hire until at least February 2018. More information can be found at www.co-wheels.org.uk/twizyflock

  • Watch Twizys promotional video: https://www.youtube.com/watch?v=GtpIg5wnWCk Please note the host information at the end of the film is out of date. For the latest information and places to hire, visit: http://www.co-wheels.org.uk/twizyflock

 

 

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A sustainable transport project to reduce visitor car travel around Cumbria has scooped a top regional award from industry experts.