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07 March 2016

`One You` will help adults make small changes to their lifestyle in mid-life which double their chances of being healthy at 70 and beyond

One you

The county council welcome today’s Public Health England launch of its new campaign, ‘One You’, to help adults across the country avoid future diseases caused by modern lifestyles. Everyday habits and behaviours - such as eating too much unhealthy food, drinking more alcohol than is recommended, continuing to smoke and not being active enough - are responsible for around 40% of all deaths in England, and cost the NHS more than £11 billion a year.

One You encourages people to consider their lifestyle choices, put themselves first and do something about their own health. It reminds people that it’s never too late to improve their health - making small lifestyle changes such as eating well, drinking less alcohol, quitting smoking or being more active can double your chances of being healthy at 70 and beyond.

The campaign encourages adults to take part in a free online health quiz, called ‘How Are You’, to identify where they can make small changes. The quiz provides personalised recommendations and directs people to tools and advice created by experts to help them take action where it’s most needed.

Facts for Cumbria:


  • The most recent modelled estimates of the prevalence of obesity show that Cumbria has a lower proportion of adults who are obese (23.2%) compared to the rest of England (24.0%) although there are considerable variations within the county.
    • Barrow-in-Furness (26.9%) and Copeland (26.8%) had the highest proportion of obese adults while Eden (20.6%) and South Lakeland (19.3%) had the lowest.
  • Cumbria has a slightly lower percentage of healthy eating adults compared to England (27.3% compared to 28.4%) but there are considerable variations within the county.
    • Barrow-in-Furness (21.1%) and Copeland (21.3%) have a much lower proportion of healthy eating adults than Eden (34.8%) and South Lakeland (33.1%).


  • Approximately 900 people in Cumbria die each year due to smoking, about 1 in 6 of all deaths in the county, with men being more likely to die from a smoking attributable disease than women.
  •  The total annual cost to NHS trusts across Cumbria is about £19.9m
    • £17.9m is as a direct result of treating smoking-related ill health
    • £2m is due to treating the effects of passive smoking in non-smokers 


  • Local data and national evidence suggests that the 55-74  year-old age group is the most at risk of alcohol related harm, with Cumbrian men more likely to drink more than the average recommended number of units per day and be admitted to hospital as a result of alcohol misuse. Women living in rural areas of Cumbria are more likely to consume more than 3 units of alcohol per day.

Physical Activity

  • Cumbria had a slightly higher proportion of adults who were physically active (11.5%) than England (11.2%). There were, however, considerable variations within the county with Carlisle having the lowest proportion (9.7%) and Eden the highest (14.1%). There are approximately 47,400 physically active adults in the county.

Cllr Ian Stewart, the county council’s Cabinet member for Public Health, said:

“Without knowing it, by the time many reach their 40s and 50s they could have dramatically increased their chances of becoming ill later in life. I hope this new campaign encourages more people to make changes.

“NHS Health Check can help to spot early signs of illnesses like heart disease or type 2 diabetes and help prevent them.

“If you're aged 40 to 74 you may be eligible for a free NHS Health Check. It's a great way to check your health and get advice on keeping yourself healthy and active. Think of it as a health MOT.”

Colin Cox, Cumbria County Council’s Director of Public Health, said:

“We want Cumbria to be a place where everyone is able to enjoy an active, healthy and fulfilling life. This new campaign addresses common behaviours and health issues to help adults live more healthily.

“Whether it's diet, drinking, smoking or just not being active, there are loads of easy changes that can add up to have a huge impact on our health.

“Make a start today. It's never too late.”

For more information and to take the ‘How Are You’ online quiz, see the county council website at www.cumbria.gov.uk/healthandwellbeing/oneyou.asp.

The county council welcome today�s Public Health England launch of its new campaign, �One You�, to help adults across the country avoid future diseases caused by modern lifestyles.