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14 December 2016

Highways England launch new road safety campaign - ‘When it Rains, It Kills’ - supported by Cumbria Fire and Rescue Service

Cumbria Fire and Rescue Service (CFRS) teams are supporting a new Highways England road safety campaign - ‘When it Rains, It Kills.’

Drivers are being urged to slow down when it’s raining, after almost 3,000 people were killed or seriously injured nationally when driving in the rain last year. The campaign follows latest statistics which show that people are 30 times more likely to be killed or seriously injured when driving in rain than in snow.

The figures also reveal that travelling too fast for the conditions was identified as a factor in 1 in 9 road deaths in Great Britain last year, with drivers failing to alter how they drive in response to changing conditions on the road.

Highways England is warning that even driving within the speed limit in wet weather could be dangerous if drivers don’t allow extra space between them and the vehicle in front. This message is being reinforced with rain-activated warning messages visible to people leaving motorway service stations.

Richard Leonard, Head of Road Safety for Highways England, said:

“Most of us already slow down in snow, ice or fog but when it rains we consider it normal so don’t adapt our driving.

The sad fact is that 2,918 people were killed or seriously injured nationally on the roads when it was raining last year, and not slowing down to suit the current conditions was identified as a factor in 1 in 9 of all road deaths.

Rain makes it harder for tyres to grip the road and harder for drivers to see ahead - significantly increasing the chances of being involved in a collision. We’ve launched our new campaign to make drivers aware of the dangers and to stay safe.”

Mark Ducie, Community Safety Manager for Cumbria Fire and Rescue Service, said:

“We’re supporting the ‘When it rains, it kills’ campaign from Highways England because we’ve seen time and again how wet conditions have caused accidents on Cumbria roads. The statistics speak for themselves and we urge all drivers to follow the advice of Highways England and to be aware of weather forecasts when planning journeys.”

A new road safety video has been produced, directed by award-winning photographer Nadav Kander, which shows rain falling inside the home of a family imagined to have been involved in a serious road collision.

It generally takes at least twice as long to stop on a wet road as on a dry road because tyres have less grip on the surface.  In wet weather you should:

  • slow down if the rain and spray from other vehicles is making it difficult to see and be seen
  • keep well back from the vehicle in front as this will increase your ability to see and plan ahead
  • ease off the accelerator and slow down gradually if the steering becomes unresponsive as it probably means that water is preventing the tyres from gripping the road

In total, 197 people lost their lives on roads during rainfall in Great Britain last year and 2,721 suffered a serious injury, compared to 14 deaths and 153 serious injuries during fog, and 2 deaths and 95 serious injuries during snow. 

Highways England is aiming to reduce the number of people killed or seriously injured on England’s motorways and major A roads by 40% by 2020 through road improvements, safety campaigns and other initiatives.
Cumbria Fire and Rescue Service (CFRS) teams are supporting a new Highways England road safety campaign – ‘When it Rains, It Kills.’