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18 July 2018

Official launch of Tour of Britain Cumbria stages

The Tour of Britain is coming back to Cumbria - and full details of the route through the county and the main sponsors for the Cumbria stages will be unveiled this week.

Todays launch will mark 50 days to go until the OVO Energy Tour of Britain returns to Cumbria on 6 and 7 September. BAE Systems and United Utilities have kindly agreed to be the main sponsors for the Cumbria leg of the race.

Full details of the routes for both Stage 5 and 6 will also be announced , including the locations for the Eisberg Sprints and SKODA King of the Mountains climbs on the route.

Cumbria is definitely the place to be for this year’s Tour of Britain with the county playing host to two full stages of British Cycling’s premier road cycling race in September.

It’s the first time that two full stages of one of Britain’s top sporting events have been held within one county and represents a major coup for Cumbria.

  • The Tour of Britain’s first-ever Team Time Trial Stage 5, where pro riders race against the clock, will take place from Cockermouth to Whinlatter Visitor Centre on Thursday 6 September.
  • Barrow will host the Tour on Friday 7 September, when riders will start Stage 6 from outside Barrow Town Hall and head out on a 170km-long route through South Lakeland and Allerdale, culminating with a summit finish on Whinlatter.

Cumbria County Council has agreed to host two stages of the 2018 race with the organisers SweetSpot and will be working with local delivery partners to make the most of the event.

John Hilton, West Cumbria project director for water company United Utilities, one of the main sponsors for the Cumbrian stages, said:

“We’re thrilled that the tour is coming to Cumbria again. It’s a fantastic opportunity to showcase this unique part of the world and we’re especially excited that the route will include a lap of Thirlmere - a great advert for the reservoir and the recreation opportunities on the surrounding estate. It’s going to be a brilliant event, and as a major investor in Cumbria, we’re proud to be involved.”

Cllr Keith Little, Cumbria County Council Cabinet member for Transport, said:

“This is fantastic news and we’re thrilled that Cumbria has been chosen for two stages of the Tour of Britain. Nowhere else in the country has been given this honour before and it’s a real coup for Cumbria.

“This is a huge opportunity for us to make the most of this from a tourist and economic perspective, and also to get even more people interested and enthused about cycling. We’ll be working with our district partners, schools, Cumbria Tourism, Lake District National Park, Forestry Commission, BAE Systems, United Utilities and also local businesses to make the most of this fantastic opportunity.”

Commenting on the announcement, Mick Bennett, Race Directorof OVO Energy Tour of Britain Race Director organisers SweetSpot said:

“We are delighted to be returning to Cumbria with the OVO Energy Tour of Britain and are especially excited this year to be bringing two days of racing to the area.  Cumbria and the Lake District has provided some of the most memorable moments in recent Tour history thanks to its combination of stunning scenery, testing climbs and huge crowds and we are sure that we will see more of this across the 6 and 7 September.

“Wherever fans choose to watch over the two days they will be treated to some of the very best cycling action, but Whinlatter Pass is sure to be the mecca for cycling fans across the north of the country with the riders tackling the climb three times across the two stages.”

The Tour of Britain is coming back to Cumbria – and full details of the route through the county and the main sponsors for the Cumbria stages will be unveiled this week.